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Adidas is launching an NFT collection with exclusive access to streetwear drops

I found this article to be quite interesting, check it out! Adidas is getting into the NFT game. The apparel company is launching a line of NFTs on Friday, called Into the Metaverse, which will offer buyers access to what’s essentially a very exclusive fan club. NFT holders will be able to purchase special merch drops, and Adidas says members will help to shape what kinds of products and experiences the company puts together for its NFT-owning community. “Adidas is in the metaverse,” Tareq Nazlawy, Adidas’ senior director of digital growth, tells The Verge. “We want to figure out what would be the dopest thing to do in that space and start involving the communities we’re activating through this [NFT] in how...

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Pantone ‘Color of the Year’ Gets the NFT Treatment

I found this great article on Coin Desk!   While Tezos is billing itself as the “green” blockchain due to its proof-of-stake bona fides, today it’s embracing a different color – “Very Peri blue.” The periwinkle vibe is the winner of Pantone’s esteemed “Color of the Year” award for 2022, announced Wednesday. But – in very 2021 fashion – Pantone, the developer of the modern color matching system, is releasing the color through a collection of non-fungible tokens (NFTs) on the Tezos blockchain. The collection will feature NFTs designed by artist Polygon1993, each utilizing the color in its artwork. Pantone says it tapped Tezos as its blockchain of choice for being a “fast, secure, and energy-efficient” network, according to a press...

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