Adidas is launching an NFT collection with exclusive access to streetwear drops
I found this article to be quite interesting, check it out! Adidas is getting into the NFT game. The apparel company is launching a line of NFTs on Friday, called Into the Metaverse, which will offer buyers access to what’s essentially a very exclusive fan club. NFT holders will be able to purchase special merch drops, and Adidas says members will help to shape what kinds of products and experiences the company puts together for its NFT-owning community. “Adidas is in the metaverse,” Tareq Nazlawy, Adidas’ senior director of digital growth, tells The Verge. “We want to figure out what would be the dopest thing to do in that space and start involving the communities we’re activating through this [NFT] in how...
